Aligning people, processes, technology and incentives to create sustainable excellence as measured by customer loyalty, brand value and profitability.

Are You?

  • Failing to win new target clients?

  • Losing key clients?

  • Negotiating unfavorable agreements?

Whats Keeping You Up At Night?

Whats keeping up.png

Do you struggle to?

  • Create new revenue streams?

  • Retain key clients?

  • Eliminate excessive discounts & concessions?

The Approach

Identify: key clients & business opportunities which fit best with your offering

Determine & Diagnose: prospective clients with the highest value (economic or brand) & barriers to pursuing them

Construct or Improve: your plan to create deliberate, repeatable, strategic and tactical actions for securing high value clients

Implement & Execute: the new plan from hiring, collateral development to underlying support systems (CRM, Marketing, ERP)

Measure & Improve: the value of performance to “win and learn”

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The Results:  The Virtuous Circle

  • Winning more of the “right” business

  • Attracting & retaining better “fit” customers

  • Decreased cost to serve

  • Improved profits & customer satisfaction